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In our previous blog we listed some essential steps/tips that one should consider when planning an event for themselves, boss or client. So here are a few more steps that we use when planning an event.

Be Flexible.  As you start the planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is normal and perfectly fine as long as you don’t forget the reason for the event. Planning an event requires a great deal of flexibility.


Find Event Tools Fit For You

Event tools are an event planners best friend! Besides online checklists, look for event apps that you feel comfortable using. Some of the popular apps are PIngg, Localist and Purple Trail.
Develop SMART Goals. It’s imperative that you start with a strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are great ways to share your brand, connect with your target market, get feedback on your product (and more!). Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.


S – specific, significant, stretching


M – measurable, meaningful, motivational


A – agreed upon, attainable, achievable, acceptable, action-oriented


R – realistic, relevant, reasonable, rewarding, results-oriented


T – time-based, time-bound, timely, tangible, trackable